Author Archive | Matt Euber

I don’t need to tell you how important the conversion rate on your squeeze page is. The better it converts, the more prospects you get. The more prospects you get, the more sales you can eventually make. So how do you get your squeeze pages converting like gangbusters? Here are 13 things you should be doing on every landing page you create to ensure you’re capturing every prospect possible:

Know who you’re talking to. On your squeeze page you are speaking directly to your prospective customer. So who are they and what do they want? You’ve got to know your customer and use the words and images that will appeal directly to them.

Keep it simple. Really. I’ve seen squeeze pages that are cluttered with so much stuff you don’t know what to look at first. So what happens? Rather than try to sort it all out, many people will simply close it. Remember, you’ve got about 3 seconds to capture attention and hold it. Keep the clutter out and only share enough to get them to take action right now. Any more than that and you’re confusing them – and losing sign-ups.

Split-test. Everything. Repeatedly. Use a good split test program to test your headlines, your colors, your fonts, graphics, form, opt-in button, EVERYTHING.

Use one strong focal point only. You can and should use different font colors and sizes, but you only want one focal point to draw the eye in and capture attention, and that should be your headline. Everything else should flow from the headline.

Your entire message should be consistent. In other words, don’t use a headline extolling the benefits of weight loss and then use bullet points about the benefits of exercise unless it’s in direct relation to weight loss. Keep it consistent or you’ll confuse and lose your prospects.

Match your landing page to your sales page. If your sales page is for a product that teaches traffic generation strategies, then your squeeze page should refer to traffic generation strategies, not Internet Marketing in general. This might sound basic, but it’s surprising how many times I’ve gone from a squeeze page on one topic to a sales page on something different.

Sell the benefits. Remember, you’re not selling a drill, you’re selling holes. You’re not selling steak, you’re selling the aroma, the taste and the satisfaction.

Forget what you think. So you think you’ve found the perfect headline? The magic bullets? Just the right color scheme? It doesn’t matter what you think – it matters what converts the best. See #3.

Think “above the fold.” Yes, your squeeze page might extend beyond the fold – that is, below the area that shows in the computer screen without scrolling. But the area above the fold should stand on its own. It should show the headline, the bullets and the opt-in form. The below-the-fold-area is for those prospects who haven’t quite decided to opt in yet and want more info.

Tell them what to do. Your visitors landed on your squeeze page because they’re looking for something. Don’t be coy or clever – make it clear what they will get and what they need to do to get it.

Color matters. Use opposing colors on the color wheel to create contrast, and then test, test, test. Yes, some colors really will convert better than others but it depends on your offer and your audience, so you’ve got to test it for yourself.

Be trustworthy. Use short, 1 sentence testimonials that rock. Display your logo, certification, etc. Place your contact info at the bottom of the page. If you’ve been in business for years, state how many. If you’ve won awards, place those on there as well. Don’t clutter your page with this info, but do make it available.

Ask. Perhaps the best squeeze page trick, outside of testing, is to ASK them a question that they must answer with a YES! “Do You Want to Look 10 years Younger?” “Are You Ready to Build Your List 10 Times Faster?” “Do You Want To Be Irresistible to Women?” Strategically placing these on your website puts them in a “YES!” frame of mind, making them more likely to opt into your list.

Implement these conversion hacks to increase your opt-in rates and grow your sales!

There’s always a lot of talk on how to recruit affiliates to promote your products, right? But what if instead of recruiting affiliates, you TRAIN affiliates?

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That is, announce you’re offering affiliate training once or twice a month, live on a webinar. The training is free, come one and come all. You put out the call, and then using your own products as examples, you train them in how to make money by promoting affiliate products, especially yours.

This reminds your list month after month that they can make money promoting your stuff. It also builds loyalty, since you’re giving free training on how to make money doing this. And it forges partnerships between you and your affiliates. When they can speak to you on the webinar, or at least ask their questions and hear your voice, you’re building rapport. At the very least you will most certainly sell more products to those who attend your training because they now know, like and trust you.

And in addition you will begin building your own army of affiliates to promote for you all over the web and reach people you could never reach on your own. It’s a win-win all the way around, and it will only take you a couple of hours a month to do this.

I’ve seen this time and again.

Someone builds a nice little site, or product, or some sort of residual income stream.

Then they spend their time tweaking it and trying to increase the income from it. They’re good at SEO and so they tweak and tweak and tweak to make the most money possible from that asset. 

Good so far, right?

But there comes a point of diminishing returns. The site or product or whatever is making $1,000 a month. 

And after hours and days and weeks of tweaking, the site is now making $1,100.

But here come the monthly bills (mortgage, car, insurance, etc.) and the bills are far more than $1,100. So, what’s a marketer to do?

Sell the asset, of course. You might get $3,000 to $5,000 for this asset, depending on what it is and so forth.

Now they have the bills paid and maybe go on a bit of a spending spree, but no asset and no residual monthly income.

Of course now they have to do it all again – build an asset, tweak it and wind up having to sell it to pay bills.

Did you spot the mistake? It’s hard to miss.

If the marketer had spent just enough time testing and tweaking…

…And then moved on and REPLICATED the process…

S/he would then have TWO assets each creating $1,000 a month in residual income.

Then rinse and repeat. Building one asset a month, that’s $6,000 a month in residual income after six months, along with assets totaling maybe $18,000 or a lot more.

As you’ve already guessed, the point is that while you do want to test and tweak whatever it is that you’re doing online, you don’t want to make a career out of it. 

Optimize it the best you can as quickly as you can, and then replicate the process and build another one, and another one, and another one…

In the above example, our marketer could have started selling one asset (product, site, etc.) per month after six months or a year, to again greatly increase their monthly income. 

Selling these assets before their life cycle ends can be a great idea. After all, it’s hard to sell a product or site once it’s no longer making money.

Do what you need to do, but don’t make a career out of making a few extra dollars while leaving loads of money on the table.

Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win – or even someone who came in dead last.

In 1988, Eddie “The Eagle” Edwards became the first competitor since 1928 to represent Great Britain in Olympic ski jumping.

How did Eddie do? He came in #58 out of 58.

But it didn’t matter. His fans loved him for other reasons. He had no trainer, no money, no practice facilities – and some called him the great British loser.

He had a cheerful air of bumbling incompetence, epitomized by the big pink goggles he wore.

Says Eddie, “I got my letter saying, ‘Congratulations, you can represent Great Britain in the Olympic games’ when I was in a mental hospital in Finland. I wasn’t a patient. I was there because it was the cheapest place for me to stay.”

On getting ready to do his jump, Eddie says, “There were about 85 or 90 thousand people in the ski jump area, and I thought this is going to be really good, I’m really going to go for this. The Germans and the Swiss and the Italians were going down jumping, but the crowd were ignoring them and chanting, ‘Eddie! Eddie!’”

“And I got out and sat on the bar and they started cheering and cheering and it was great!”

“When you sit at the top of the ski jump, you look down, and you’re probably about 500 or 600 feet up from where you’re actually going to finish. You can see a million and one different reasons why you shouldn’t really go down. So you do have to be not a little crazy, but probably a lot.”

“You’re traveling at 65 or 75 miles per hour. Within about a second you’ll be 250 feet up from where you’re going to be landing. And you just try to relax and let your skis carry you to the bottom of the hill.”

“It’s the most exciting, exhilarating feeling in the world.”

Eddie’s British record jump of 71 meters landed him in 58^th place – out of 58 competitors, 19 meters behind the jumper who placed 57^th.

And if you ask anyone in Great Britain, “Who won the Olympic ski jump in 1988?” Almost no one could tell you.

But if you ask, “Who is Eddie ‘The Eagle’ Edwards?” They’ll tell you all about the crazy ski jump guy who they still remember and love to this day.

Eddie stood on the top of the precipice and said, “Geronimo!”

The British people were so proud of him for just trying, that winning didn’t matter a bit.

He dared to go where most of us won’t. Yes, he came in dead last, but he will be forever and fondly remembered by his country for doing what no one else had done in 60 years.

So what daring thing are you afraid to do? Whether it’s something online or in real life, take Eddie’s example and just go for it.

You might just become a legend.

You don’t need a humongous budget when you begin outsourcing, but what you do need is the knowledge of HOW to get the best online workers possible. After all, no matter how much work you outsource, it’s still your business and your reputation on the line. Not to mention the fact that better work equates to better profits, both short and long term. Doesn’t it just make sense to find the very best people possible to work in your business?

Whether you are a seasoned pro at outsourcing or you’ve never hired anyone to do anything before, here are some proven tips to get you moving with the least amount of hassle and the highest return for your money.

1. Be absolutely clear on what you want done. Whether you are posting a job or giving instructions to someone you’ve already hired, tell them step by step exactly what you want them to do. This will save you time, aggravation, and usually get the job done faster. Plus the bids you receive will tend to be lower, since the people doing the bidding can easily envision exactly what they’re doing and how long it will take. Lastly, if you are paying by the hour then this will save you money, as your worker doesn’t need to take the time to figure out how to accomplish what you want done.

2. In being clear, consider either writing out what needs to be done in a step by step fashion, or make a video showing them exactly what to do. This way you are not only showing your present worker what to do, you’re also creating a blueprint for future workers to follow. In addition, if there is a hole in your plan it will become quite clear when you’re going through the steps necessary to achieve your goal.

3. Have an agreement or contract between you and the worker. Things you might include are:

– Work to be done (Detailed description of what is expected)
– Deadline for the work to be done
– Payment arrangement (Amount to be paid, terms, method of payment, etc.)
– Copyright (You’ll want it to be crystal clear that you own all copyrights)
– Non-disclosure (Your worker is not to reveal anything that goes on inside your business, etc.)

4. Check out your worker prior to hiring them. Check their portfolio, references, feedback, etc. You might also Google them. Try to get an idea of the kind of work this person does and whether or not they meet deadlines. Also important: How well they communicate with you.

5. Start with something small and work up from there. If you’ve never hired someone before, choose a small job first. It makes it easier for you to get your feet wet, minimizes your risk, and allows you to experience how wonderful it is to have someone else handling that small chore that you don’t enjoy doing anyway.

6. Find the workers who do well with the small jobs and then give them bigger tasks to do. Rather than hiring someone for a large project, let them show you what they can do with a small one first. They’re testing the waters with you, finding that you do indeed pay on time and you’re someone they can work with. And you’re finding out what kind of work they do, if they meet deadlines and if their style meshes with yours. If it’s a good fit, offer them more work and bigger jobs. If not, move on.

7. For any big job, don’t pay all at once. For example, rather than paying all up front or all when the job is done, you might pay 25% up front, 25% when the job is half done, and 50% when the job is finished. This provides them with plenty of incentive to keep working, since they know you pay and there is more money to come. Plus, if the work isn’t to your satisfaction, you can stop the work before you’ve shelled out too much money.

8. Let them know to contact you if they have questions they can’t find the answer to. It’s important that they and your project not get stalled simply because they’re missing a key piece of information.

9. Have them keep in touch daily. You might ask them to send you a report at the end of the day detailing what they accomplished on the project, any challenges they’re facing and of course any questions they might have.

10. Keep your relationships professional. That is, don’t hire your best buddy because he needs the work – you’ll only end up with problems. Also, if someone you hire is really nice but not performing, you’ve got to set aside your feelings and deal with the situation from a business standpoint. This is, after all, your livelihood.

11. Let your workers know exactly what you expect and give lots of feedback. Don’t make them wonder if they’re doing a good job, tell them. Don’t just pick out the one mistake they made in the 100 articles they wrote for you, also tell them what they did right and let them know you appreciate their work. The more positive feedback you can give, the harder they will work for you, and the easier it will be for them to take constructive criticism as well.

12. If you think you might change your mind, let them know ahead of time. For example, you decide to take a project in a certain direction, all the while wondering if you shouldn’t be doing it differently. Let them know you might be changing things halfway through, and if it comes to pass they’ll be ready for it.

13. Always treat your workers with the utmost respect. It goes without saying, but I will anyway: Just because they’re working for you doesn’t mean they are less than you. Being respectful of your workers will yield you 10–fold in goodwill and hard work. Think back to when you had a boss – who did you go the extra mile for? The boss who yelled and screamed and put you down? Or the boss who was positive, treated you with respect and brought out the best in you? Be the good boss and you will have workers who are loyal and ready to set aside their other work to get yours done faster and better.

Apply some of these hard-earned tips working in the trenches of outsourcing and you’ll save yourself lots of frustration and find faster success getting others to help you grow your business online.

No doubt you’ve been told to avoid using “hype” in your copywriting and sales messages, right? And I’ll bet there have been times when you’ve closed a sales letter page because the hype was too ridiculous for words. But when it comes to defining hype and especially to determining how much is just right, the water gets murky and no two marketers can give you the same answer.

That’s because “hype” is subjective. One prospect’s perception of hype is another prospect’s perception of just the right sales message to get them to buy. In addition, you need some hype to sell. No hype = no excitement, which means no sale. Here’s what I mean:

Sales message example #1: “This system is for sale for $33.33, here’s the order button.”

Now you’ve got to admit, that’s hype free. It’s also benefit free, boring and will capture the interest of just about nobody. Of course, if the system is already well-known and you’re discounting it to 5 bucks, you’ve made a sale. But if you’re selling a good product at a reasonable price, you’re going to have to turn on the hype. Here goes:

Sales message example #2: “This Revolutionary New System Cuts Your Work in Half While Tripling Your Productivity.”

Not bad, and certainly worthy of further investigation if you’re interested in getting more work done in less time. And yes, there is hype for sure, especially in the words “revolutionary” and “new” – just not so much that it raises red flags and causes your prospect to tune out.

Sales message example #3: “The Easy System that Earns You a Thousand Dollars a Second with NO Work.”

Looking at the words themselves, there isn’t much in the way of hype. We didn’t say it’s the greatest system in the world, or that everyone loves it, or that there’s never been anything like it since the beginning of time. However, is it believable? No. And therefore, the promise is just so much hype in the ears of the prospect and doesn’t offer enough substance.

Sales Message Example #4: “Give Me 5 Hours and I’ll Show You How to Earn $1,439 Per Month on Autopilot.”

Hyped? I don’t think so. This message offers a specific benefit in exchange for a specified amount of work – 5 hours. The amount doesn’t sound unreasonable because we’ve all seen examples of a few hours of work resulting in a monthly income of several hundred or even a couple of thousand dollars per month. Most importantly, the reader isn’t being promised something for nothing, which will ALWAYS instill doubt in a prospect. It sounds honest, it doesn’t sound hyped, and it’s completely plausible.

What have we learned from these examples? Plenty. First, if you don’t use some hype you’re never going to sell much of anything. People need to get excited before they’ll whip out their wallets and they need to see a clear benefit to making the purchase. They WANT to be fired up, they want to feel their heart race a bit and experience that adrenaline rush of getting a great deal. The better you can extrapolate how the features of your product will benefit the consumer and improve their life, the more likely they are to click the order button.

Second, be believable. Making wild claims is the ultimate in hype – and if you can’t back those claims with rock solid absolute undeniable proof, you’re better off not making those claims at all.

Third, be specific. “Make $2,000 a month!” sounds much more like hype than “Earn $2,078.55 a month.” Why? Because the specific number is more credible, as though it’s already been done. “Type Faster” doesn’t mean much, but “Type 15 Words Per Minute Faster after Just 4 Lessons” tells the prospect exactly what to expect. Non-specific claims and rounded numbers just naturally sound like hype, regardless of whether or not they’re factual.

Fourth, tell them what the catch is. This goes right back to being believable, because if you tell someone they can get a great benefit, they immediately want to know what the catch is. Often this equates to price, but if you can show a different catch, such as “5 hours,” then you take their mind off of price and onto the question of, “What do I need to do for 5 hours to make that $1,439 a month?”

And by the way – normally an article like this would start out with the definition of hype, but I wanted to save this gem for the end. Here’s what hype really means:

Hype: Verb meaning to stimulate or excite
Hype: Noun meaning extravagant or exaggerated claims

As you can see, hype is good so long as we strive to stimulate and excite, rather than exaggerate or stretch the truth.

Blogging is a great way to grow your business and brand. Here’s 7 tips to blog better…

Use images. People are more likely to read your post if there is an eye-catching image to go along with it.

Break your content up. Use a big headline, sub-headlines and short paragraphs to make it easy to read.

Reply to comments. It shows you’re paying attention and you care, which will get more people to comment. Plus, it’s the right thing to do.

Comment on other people’s blogs that are in your niche. This can drive traffic back to your blog.

Use a P.S. as a call to action. Sometimes when you sell within a post, it annoys people. But no one is upset at a P.S. at the end that says, “Hey, go check out my related product here.” In fact, most people appreciate that.

Link to relevant posts. You can do this within your post or at the end. Adding additional value to your blog posts by linking to related and supportive content can make your posts more valuable to others – which is the real goal of blogging.

Share your blog content. Let your list know you just put up a post, and share it with social media, too.

Apply these 7 tips to your blogging to create more value and engagement in every post!

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too.

There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience.

But is it really an either/or type of situation? It would be nice to get free Google traffic from your articles and blog posts without going crazy about how to structure your writing, what to add and what to leave out.

With that in mind, here are a few tips from the pros on how to do exactly that:

1: Your Writing Needs to Be Excellent

The content should be unique, high quality and written to professional standards.

Do this, and Google will likely reward you.

If any part of you is interested in buying those spun articles that were prevalent years ago – don’t even think about it. Don’t even consider using them simply to pad out your website – Google will look for them, Google will find them, and Google will penalize you for them.

(This sounds like a Liam Neeson movie…)

2: Longer is Not Necessarily Better

One popular strategy is to write a longer, more in-depth piece than anyone else. But it’s never that simple.

If you look at the webpages that have you beat in the SERPs right now, you can see for yourself how good they are and how long they are. But are they well-written? Do they answer the questions that customers are having? And do they understand what searchers are looking for?

You might be able to beat them by being more succinct and to the point. If you can convey the information in fewer words without losing anything, then do it. Any searcher will tell you they’re after the info, not a super long article because they have nothing better to do with their day.

That said, don’t write short just for the sake of fitting onto a mobile screen. Shortchanging your reader isn’t going to cut it, so remember to tell the whole story.

3: Write for People, Not Bots

True, your grammar and style should be the best. If it’s not, get yourself an editor who knows what s/he’s doing – it will pay dividends in the long run.

When you’re writing, ask yourself who your audience is and what their pain is. If you can put yourself in their shoes, you can write a better piece that your audience loves.

4: Use Good Copywriting Principles

For example, write an attention-grabbing headline that is based on your best keyword phrase.

Use subheads to keep your reader involved.

Write in short paragraphs and short sentences.

Do your editing days after you do your writing – you’ll be surprised how much better you can make your writing if you wait awhile.

And get someone else to read your work – they’ll spot mistakes you missed.

5: Key Phrases 2018

Yes, these are still alive and well, thank you. But their use in digital marketing today has changed somewhat.

When you’re doing your keyword research, focus on your audience. How big is your audience, where are they, what do you know about their demographics and what should your content be about?

Get the answers right and you’ll know how to write your copy.

Don’t write according to something Yoast SEO tells you. Millions of people are already doing this.

Instead, write according to the rules and advice here. And write for PEOPLE, not SEO plugins. You should start seeing better results.

6: User Experience Still Counts

An enjoyable read is a much better experience for your audience than some dry as dirt academic paper.

Likewise, having a page that’s easy to read and understand is crucial, too.

Make your headline big, your sub-headlines clear and easy to understand, and make sure your content is easy to navigate.

Bottom Line: Write with your READER in mind, not the search bots, and you’ll likely do fine (actually, much better).

This may or may not work for your list, but…

It can be effective for most marketers.

If you’re not getting the open rates you seek, try using a negative headline.

For example, instead of…

You’re going to love this product

This works amazing and even does the dishes

Having an awesome day, here’s why

Try something more like these:

You’re going to hate this product, here why…

This SEO product sucks (it won’t even do the dishes)

She was having a REALLY bad day (and then it got worse)

Of course, they’re going to ‘hate the product’ because it does a lot of the work for them, and now they have nothing to do

The SEO product sucks because ‘it said it does EVERYTHING,’ but all it does is get your site to Page 1.

And she’s having a really bad day, and it’s not even her fault, because… (You fill in the blank.)

Try using a negative headline of your choosing in 10% of your emails, and then compare open rates and click through rates.

You might get some very positive results.

Almost nothing is better than having your own product because you not only keep 100% of the sale price when you sell it – you can also get affiliates to sell it for you, thus simultaneously building your list and bank account through the efforts of others.

So how do you crank out products quickly and easily that people are hungry to buy? I’ve compiled a list of proven methods – and none of these should take you longer than 7 days, with most taking only a few hours.

Interview an Expert. This is a super fast and easy way to create a product, and you don’t need to have any expertise of your own. Instead you’re “borrowing” the subject’s knowledge and packaging it into a product.

So where do you find these experts?

• Search Amazon for authors in your niche – authors are often eager for the chance to share their knowledge and plug their latest book, and so they’re open to being interviewed. And on Amazon you can find an author on just about any niche topic you want to pursue.

• Look for authors on ClickBank. ClickBank is divided into niches so it’s easy to search. Choose your niche and look at the gravity of each product within that niche to find something with a high gravity (100+). This means that the product is selling well, and this might be a good person to interview.

• Do case studies. This is a bit different because instead of interviewing your subject on his expertise, you’re asking specifically how s/he did one particular thing.

Use What You Know by Recording Your Own Tips and Tricks. You may not think you have skills that others want to learn, but odds are you do. Maybe you know how to write a great blog post in 10 minutes, or how to lose 50 pounds in 3 months, or how to swap out the engine on a ’57 Chevy.

You can either turn this knowledge into a report or ebook, or record it as videos or audios. Once you start breaking down what you do step-by-step, you might be surprised at how much you know. And if there’s a market for what you know, you’ve got yourself a viable product.

Don’t ever discount your own knowledge. If you’re in the internet marketing niche, for example, and you’ve only been working in it for six months, you still know things that people who are just starting out don’t know, and those things can be turned into your own unique product. You don’t have to be the foremost expert in a niche – you can simply have more knowledge than the customers you’ll be targeting.

Turn Your Existing Content into New Products. Have you written a bunch of articles and blog posts? Maybe you’ve got enough there to create your own book. Do you have videos that you’ve made, audios, etc? Can you package this content into a product? Repurposing your own content is a great way to make a completely self-created product very quickly.

Co-Create a Product with Someone Else. Team up with someone who has the skills you don’t and vice versa. Perhaps you’re a good writer and they have the knowledge, or you have the personality to make the videos and they have the background in the niche. Decide in the beginning what needs to be done and who will do what, and the deadline for completion.

The benefits here are two-fold: First, two heads and two sets of experience are better than one. And second, by working as a team you are accountable to each other, and the product is likely to get created quite quickly with no procrastination or stalling getting in the way.

So that’s 4 ways to create products super fast. Get inspired, take action and you can have your own product created and selling online within the next 7 days, or less. Go for it!